The most creative and thought provoking mail piece that your business has ever created is completely ineffective if it does not reach your intended target. Our experts in information management employ best practices for formatting, maintaining and enhancing databases to achieve results that go straight to the bottom line.

Talk to our Customer Care department to explore:

National Change of Address – NCOA programs identify businesses, individuals, and families who have registered a Change of Address with the USPS in the last 48 months. Keeping your mailing lists current reduces your cost of printing, mail processing, postage, and address correction changes.

Here’s an example of what your list could be costing you if you do not keep it up to date:

Let’s look at a typical mailing of 10,000 pieces…

The facts are that every 90 Days, 4.5% (450) of your list has moved. Another 2% (200) of the addresses are likely undeliverable due to foreign or “no forwarding” moves. That means that 650 pieces may never reach their intended audience.
If the cost of your mail piece is (conservatively) .25 then, we are talking about saving $162.50 on materials alone. Consider an average automated postage rate of .23, and that’s another $149.50 of wasted postage. So…for a small investment in MMS Direct's CleanMail services, a $312 expense could have been avoided.

And if that’s not justification enough… If the average sales return is 2% for the mailing and each sale is $30, then you would see 13 new sales at $390 from these recovered addresses. The Bottom Line is that allowing us to format and condition your list using our CleanMail service, you just netted a $702 return.

Not only that, but keeping your list current is actually required by the United States Postal Service! We’ll help you stay current on what you need to do as a business mailer to be in compliance.

Consumer and Business Data Appending - Getting to know your customer and determining what factors drive their decisions will help you be more effective in your communications. In addition to Geographic, Financial, and Household Information, MMS Direct routinely conducts phone number and reverse phone appends, Deceased Screenings and many other enhancement services to help our clients better explore their market.