LINK YOUR DIRECT MAIL TO INTERNET RESPONSE CHANNELS!

MMS Direct Personalized URL program allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:

• Improve direct mail response rates.
• Provide relevant content in response to known preferences.
• Engage responders in more meaningful dialogue.
• Convert responders' preferences into revenue.

When used in conjunction with direct mail, Personalized URL's enable you to do the following:

Step 1: Attract. Print Personalized URLs on each Direct Mail Piece.

Using your campaign's Mail File, MMS Direct generates and hosts a Personalized URL for each recipient, as well as automates the process of inserting these unique addresses into the mail file for inclusion in each direct mail piece. Since studies have shown that more than 42% of direct mail recipients prefer to respond online, Personalized URLs provide a convenient response option.

Step 2: Interact. Capture Visits to the VIP Landing Page.

When ‘John’ visits his Personalized URL, he's visiting a VIP Landing Page built specifically to support the direct mail piece he holds in his hand.

For example, the VIP Landing Page's creative matches that of the mail piece. Upon arriving at his own unique web page that we’ve created, a welcome message thanks John personally for visiting.

Step 3: React. Generate Leads, Print Reports, & Follow-up.

We’ll then capture John's activity for additional follow-up and lead generation - all in real time. Our comprehensive reporting shows campaign response rates, visitor patterns, and detailed lead information. Allowing you to follow-up with leads immediately as they come in!

Get in touch with us today and let us show you how cross channel campaigns can help grow your bottom line!